My philosophy on websites

A website must fill its purpose, i.e. get the visitor to do what you want. The website should be easy to navigate for visitors and so simple to administer to you as a customer will be able to update it yourself.

Unique front page – common back. I always build the design from scratch so your website feels unique to the visitor. In order to code the website, I use Wordpress, that looks and works the same for you as an administrator, regardless of how the front looks – simple!

Useful statistics – You should, for example,. continuously be able to see how many visitors you've had, where they came from, how long they stayed and what pages they visited. Everything to be able to understand your visitors and grow your website from the insights.

 


WordPress

WordPress is a Content Management System (CMS), or publishing tool, and is probably the world's most widely used with over 70 million users of blogs and websites. I always use WordPress when I build websites.

Why WordPress?

Some of the many reasons to use WordPress for your website:

WordPress is free and is so called Open Source, free code, which means that it's free to use and modify WordPress any way you want to. No start up costs for the system.

WordPress has a lot of support around the world and a community of developers. Thanks to this, there are more than 2000 themes and 40000 plugins which are also free to use, that all change and extend the appearance and function of WordPress.

WordPress is easy to use and learn, the tools to edit a page is similar to Microsoft Word. With WordPress, it's easy to have a website.

wp-tools

WordPress is scalable through the development of themes and plugins. You can start small and gradually grow with WordPress as you grow yourself.

 


Responsive web design

What is responsive design?

In a world where the number of mobile devices is skyrocketing and the variety of screen size following, responsive web design is the solution.

Responsive Web design means that the website content adapts depending on the screen size the visitor has. Whether you are using a laptop, tablet or smartphone, you always get an optimal experience of the website – so visitors don't have to zoom in and out to be able to navigate.

How can you tell if a website is responsive?

If you're using a computer, you can try to gradually reduce the width of the browser window and see if the content adapts or not.

Feel free to test this on this page. The navigation changes f.ex. to a clickable button and text and image adjusts to the smaller surface. If a website is not responsive - content is fixed and you must scroll to the right and left to see the entire page.

 

Responsive

Google mobile-friendly test

Google also has a mobile-friendly test which analyzes if a page is mobile optimized or not. Try it on your own website!

 


 

Google Analytics

Analytics

Google Analytics is a powerful tool to analyze your website, which is also free. For example, you can. track number of visitors and how long they stay on your site, but also do more advanced analyses where, for example,. you can track the visitor's flow to see how they navigate to a specific page and where they leave.

The knowledge you gain through Google Analytics help you on the right track with customizing your website.

Google Analytics is also easy to use with AdWords where you can create keyword ads, so called SEM (Search Engine Marketing).

 


Optimization

Is your website slow? A slow website can be the reason your customers choose to leave. Having a fast and optimized website is the key to both visitors and search engines. There are some simple ways to find out how your website is performing.

Two tools I frequently use for web optimization is GT Metrix and Pingdom Tools.

 

Optimization

GT Metrix

GT Metrix first provides an overall view in the form of two ratings, PageSpeed Score and YSlow Score. Below are the results for this page. You also get info about how long the page took to load and how big it is.

In addition to these ratings there's a detailed list of what might be done to improve and speed up the page. This is what I usually start with when I do web optimization.

Pingdom Tools

Below you'll find an example from Pingdom Tools showing results for amrendesign.se. It says that performance grade is 92 of 100, that the page does 34 server requests, is loaded in just over 0,2 seconds from Stockholm and the size is less than 1 mb. With web optimization you usually eg. try to reduce the number of server requests by combining different files into one.

Pingdom Tools is generally better for speed tests for Swedish pages as they have a test server in Stockholm.

pingdom

 

Feel free to test your own page with both GT Metrix and Pingdom Tools and let me know if you need help interpreting the results or to optimize your website.